Communications & Creative Industries

The Diploma of Communications & Creative Industries is the perfect stepping stone into your future creative career.

Course overview

This course has been Accredited by TEQSA as an AQF Level 5 – Diploma course.

Diploma of Communications & Creative Industries units (Year 1) focuses on both theoretical and practical dimensions of communications and creativity. The units you will study are designed to enhance your learning experience, and provide you with the underpinning knowledge necessary to prepare you for further studies at university level.

Diploma of Communications & Creative Industries units (Year 2) focuses on both theoretical and practical dimensions of communications and creativity. It provides introductory level units in which you will acquire the fundamental skills that are essential to the course and your future career. Students who complete the ECC Diploma of Communications and Creative Industries (Year 2) will receive up to 8 units (120 credit points) advanced standing, the equivalent of the first year, in the respective bachelor’s degree at ECU. A minimum of 50% pass in all units is required for progression to ECU.

Key Information

Duration

Year 1: 8 units (8-12 months)

Year 2: 8 units (8-12 months)

Intake dates

Year 1: February, June, October
Year 2: February, June, October

Campus location

ECU Joondalup Campus West

International Domestic

Fees

2024 Year 1: A$26,000

2024 Year 2: A$31,000

Fees

2024 Year 1: A$16,400

2024 Year 2: A$17,500

Leads to ECU

Your Diploma of Communications & Creative Industries can lead into ECU second year of below degrees:

Receive 6 units exemption from Diploma of Communications & Creative Industries

Diploma of Communications & Creative Industries units (Year 1)

CRICOS Code 092033G

The program consists of 8 units of study and can be completed over 2 or 3 trimesters, and provides opportunities for scaffolded learning and the development of core academic and employability skills. Students will study the 5 core units outlined below, plus 3 Year 1 Electives.

This course will provide students entry into ECC Diploma of Communications and Creative Industries (Year 2)..

This unit introduces the foundations of academic writing – from library research using databases, selection of approved academic resources, to writing paragraphs and essays, using the APA referencing system and delivering oral presentations using multi-media.  The unit also includes essential study skills to assist with time management, note-taking and the use of memory aids for study purposes.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit develops knowledge and skills in computing systems – software, hardware, digital security, communication networks, internet, information and data management. Students will develop their digital literacy and gain practical skills in specific computing applications from the Microsoft Office Suite. Students will also be introduced to some basic hands-on skills in program design using Pseudocode.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit is designed for students who require a general mathematics background suitable for studies in business, health sciences and computing/IT courses.  Students will learn to use a scientific calculator and develop critical thinking skills to identify, analyse, synthesize and solve mathematical calculations in arithmetic, statistics, algebra, functions and their graphs, optimisation, sequences, series, growth and decay, trigonometry, geometric sequences, series, set theory and interest.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

Students will identify, analyse and apply communication, social and intercultural skills for effective interpersonal and workplace relationships.  This unit develops written skills, oral presentation skills and research skills, to prepare students for academic or professional environments.  Students will make connections between learning and future employability through topics such as effective workplace relationships, negotiation, managing conflict, and skills for teamwork and leadership.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit introduces concepts and skills used by managers to propose, plan, secure resources, budget and lead project teams to successful project completion.  Students will examine and apply fundamental principles, strategies and approaches for project management in a variety of contexts that are universally applicable across organisations and project types.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

ICS100 Intercultural Studies

The unit introduces students to intercultural interaction in the contemporary world, focusing on multiple and diverse audiences, modalities, globalisation, cultural symbols and values, language, and interpretations of intercultural sites. Accounting for the international students' experiences, they are given a practical introduction to relevant processes leading to expanding their cultural knowledge. Global citizenship, including intercultural communication skills, is introduced and enhanced, focusing on cultural diversity and contemporary implications for professional practice. Students will explore, report and present on their intercultural communication journey, and its' relevance to their discipline / professional interests.

CPT100 – Information Design

This unit introduces fundamentals of information design and how best to present information using graphics, colour and layout.  Students will investigate principles and elements of visual communication – and learn to apply them in practical workshops.   It includes a range of information products (paper-based media, way-finding systems, exhibition installations, desktop publishing and electronic media) and uses desktop publishing to plan, coordinate, evaluate and justify choices in the development of a website and other information products.

BUS129 – Introductory Marketing

This unit explains theoretical principles/practices for marketing in changing environments.  It introduces fundamental marketing concepts across many institutions (government, manufacturing, services and not-for-profit sectors) and how marketing concepts are applied in the real world.   Students identify, analyse and combine key marketing tools to develop a marketing mix for specific markets and market segments; identify, collect and evaluate data for different marketing requirements and apply them in simulated contexts.   Students will also investigate social media and develop communication skills as part of a marketing campaign pitch.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

Diploma of Communications & Creative Industries units (Year 2)

CRICOS Code 092033G

The course consists of 8 units of study and can be completed over 2 or 3 trimesters. 

This unit examines the importance and use of creativity in professional practice. Examining the theory, history and methods commonly associated with creativity, students will explore what constitutes a creative person, creative product, processes and strategies for creativity and what constitutes a creative environment.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

In this unit students examine a range of spoken, written and visual narratives to identify and evaluate conventions and effects, and the beliefs and values underpinning them from Aboriginal Australian oral traditions, to listening, observation, archival research, textual analysis, imagination and experimentation. Students apply knowledge gained from interdisciplinary analysis, research and discussion to either critically analyse an existing narrative or develop a new one, e.g. site-specific artwork, artist book, graphic novel, broadcast, film, campaign or literary fiction.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit examines communication in contemporary culture and the ways in which it contributes to the construction of meaning. The unit promotes critical thinking about the messages encoded in texts, images, objects and sound. Students will develop their academic literacies, with a focus on on analysis and synthesis of academic literature and information, effective writing and the acknowledgment of sources.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit considers how dominant ideas are created through forms of cultural production such as film, music, news, fashion, and photography. It considers how they can be forces of social change. There will be a focus on contemporary issues in society, notions of truth, power and the 'popular,' as well as an examination of ideas of difference, diversity, and consumption.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This core unit equips students with the knowledge and skills to communicate effectively within Australian academic and professional environments. Students acquire essential skills in research, essay-writing, oral presentations and job-search.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

Incorporating hands-on activities, reflective practices, and opportunities for feedback, students will create and articulate their own personal brand. The unit explores the fundamentals of culture and importance of cross-cultural literacy, as well as principles of effective professional communication. Key experiences throughout the unit are documented within an electronic portfolio which can be added to throughout students’ academic career, and used when applying for job positions.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

This unit introduces principles/concepts of marketing that encompass the marketing planning process, marketing environment, consumer behaviour, market segmentation, and marketing mix elements. The unit’s major feature is the trimester-long marketing plan project based on a marketing case.

Understanding of IMM graphics creation including their manipulation and use. It introduces applications software and hardware which supports development of image resources for interactive multi-media.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15

 

ECF1120D – Finance

This unit focuses on theory and practical fundamentals of finance. It introduces evaluation models used by financiers to evaluate assets/investments. It also covers basic principles of time value of money, calculating repayments on loan/mortgages, valuing bonds and shares, and their role in the firm and the marketplace.

MAN1100D – Management

This unit provides an introduction to fundamental management concepts and principles. It also covers the evolution of management theory and examines a range of different approaches to the study of management. A detailed analysis of the management function is conducted by exploring current management practices.

HOS2110D – Food and Beverage Management

This unit covers the complexities presented by F&B operations and management. Students learn skills in menu design and management, operating and control practices, and examine emerging trends in the industry. Students also gain an understanding of the importance the guest plays in a successful food and beverage operation.

HOS2325D – Managing the Service Experience

This unit examines the relationship between delivering effective guest service and the behaviours of people and systems involved in its delivery. It focuses on creating a culture of superior guest service through strategy, staff and systems development, implementation and evaluation.

TSM2111D – Introduction to Hospitality and Tourism

Unit provides an overview of contemporary global tourism and hospitality industries as a foundation from which students can make informed choices later in their program. It reflects on a number of models relating to supply and demand from a managerial perspective. Through experiential activities, students apply theoretical principles and investigate the economic, environmental and sociocultural impacts of hospitality and tourism in industry setting.

MKT1600D – Marketing Principles and Practices

This unit introduces principles/concepts of marketing that encompass marketing planning process, marketing environment, consumer behaviour, market segmentation, and marketing mix elements. A major feature is the trimester-long marketing plan project based on a marketing case.

Pre-Requisite Units: None

Tuition Pattern: Weekly 3hr Class

Credits: 15