ICS100 Intercultural Studies
The unit introduces students to intercultural interaction in the contemporary world, focusing on multiple and diverse audiences, modalities, globalisation, cultural symbols and values, language, and interpretations of intercultural sites. Accounting for the international students’ experiences, they are given a practical introduction to relevant processes leading to expanding their cultural knowledge. Global citizenship, including intercultural communication skills, is introduced and enhanced, focusing on cultural diversity and contemporary implications for professional practice. Students will explore, report and present on their intercultural communication journey, and its’ relevance to their discipline / professional interests.
CPT100 – Information Design
This unit introduces fundamentals of information design and how best to present information using graphics, colour and layout. Students will investigate principles and elements of visual communication – and learn to apply them in practical workshops. It includes a range of information products (paper-based media, way-finding systems, exhibition installations, desktop publishing and electronic media) and uses desktop publishing to plan, coordinate, evaluate and justify choices in the development of a website and other information products.
BUS129 – Introductory Marketing
This unit explains theoretical principles/practices for marketing in changing environments. It introduces fundamental marketing concepts across many institutions (government, manufacturing, services and not-for-profit sectors) and how marketing concepts are applied in the real world. Students identify, analyse and combine key marketing tools to develop a marketing mix for specific markets and market segments; identify, collect and evaluate data for different marketing requirements and apply them in simulated contexts. Students will also investigate social media and develop communication skills as part of a marketing campaign pitch.
Pre-Requisite Units: None
Tuition Pattern: Weekly 3hr Class
Credits: 15